Why Snowflake came to Korea, in its own words
Snowflake announced its Korea office at a press conference on 10 November 2021. The reasons it gave were about industry. Its first country manager, 강형준, hired from Cloudera Korea, said Korea's core industries, automobiles, financial services, manufacturing and retail, could use the platform as the single source for all their data. A partner was already building on it: SK C&C used the Data Cloud as the base of its digital platform. John Robertson, who leads Asia-Pacific and Japan, said the office and strong local leadership would let Snowflake meet Korean companies' needs.
Regulation was the second reason. In June 2023 it completed the Financial Security Institute's evaluation as a software service, which let Korean financial firms use it for non-critical work. In June 2025 it passed the same institute's evaluation as a platform provider, which opened critical financial workloads. When then chief executive Frank Slootman visited Seoul in September 2023, he called Korea a very important and strategic market whose business was growing fast, as the Korean press translated him. The country manager at the time added the idea the 2026 job postings still carry in their own words: a company's AI strategy needs a data strategy alongside it.
What the numbers say, and who the customers are
The filings report Korea within the Asia-Pacific and Japan region, and no single country in that region accounted for more than 10 percent of company revenue. The region is small and growing faster than the whole: $271.0M of revenue in fiscal 2026, about 5.8 percent of the total, up about 44 percent on the year against 29 percent for the company, by Signet's arithmetic on the filed figures. In the quarter to July 2026 it grew about 40 percent against 35 percent overall. Asked about Asia on the September call, the CFO said "all regions are performing".
Many companies try AI, but most projects stop at the proof of concept stage.
이용석 · Country Manager, Snowflake Korea · Keynote at Snowflake World Tour Seoul, as reported by inews24; English rendering of the published Korean text · 2026-08-27
On stage at World Tour Seoul on 27 August 2026, the new country manager said Korea revenue had grown about 18 times and the customer count more than 10 times from the 2021 launch to 2025, and that the first half of 2026 was ahead of the same period a year earlier. He said eight of the ten largest Korean business groups run data and AI work on Snowflake, alongside technology companies such as Nexon, Kakao and Toss. Seventeen Korean companies presented their own use, among them KB Kookmin Bank, KT, GS E&C, Amorepacific and Nepes. His priorities: wider use of AI and Cortex, the partner ecosystem, and basic training across the market from the second half of 2026.
Who leads Korea, and what the open roles are for
Snowflake Korea is a Korean limited company with its office in POSCO Tower Yeoksam in Gangnam. Its sales organization runs as four industry-aligned teams, according to the account postings. 이용석, appointed in August 2026, is the third country manager since 2021: 강형준 opened the office, 최기영 led it from July 2023 until mid May 2026 and then became Anthropic's first Korea head, and 이용석 came from Google Cloud and Microsoft Korea.
Seven Korea roles were open on Snowflake's own job board on 8 October 2026, all posted between 13 July and 4 October, six in Seoul and one remote within Korea. Together they describe a full account team: two account executives for very large customers, one a single electronics conglomerate whose divisions run from semiconductors to enterprise IT and the other major telecom accounts; a sales development representative; a solution engineer for manufacturing and Hi-Tech customers; a security architect for Korean cloud rules; a project manager for fixed-fee implementations; and a product marketing lead whose posting calls Korea "a strategic growth market".
Will Seoul stay a satellite? Three country managers in under five years, by Signet's count from press reports, is real churn at the top. Against it stand a Korean company since 2021, two financial regulator evaluations, named Korean customers on stage, and seven roles opened in under three months, including a security architect whose job exists because of Korean rules. Even a Tokyo posting for customer education adds that Korean fluency is a strong plus "as the Korea book grows". That reads as a market being built, not a sales desk.
Across the seven roles, a Korea hire would help large Korean groups move AI from pilot to production on data they already keep in Snowflake, working in Korean with customers and in English with APAC and headquarters.