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Anthropic company · OPEN ROLE
- Company
- Builds the AI model Claude and helps companies use it safely.
- Role
- Builds APAC marketing strategy and sets up the systems to execute it.
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What you will do
We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.
Responsibilities
- Builds and leads the APAC field marketing function from the ground up.
- Runs marketing programs tailored to each market for both enterprise and startup customers.
- Plans and runs field marketing events such as executive roundtables, customer events, and partner programs.
- Works with APAC sales leaders to align programs with pipeline and revenue goals.
- Builds measurement frameworks such as lead scoring and attribution to prove marketing's impact on revenue.
- Manages the regional marketing budget directly and builds and leads a team once headcount is approved.
What you need
- Has 14 plus years in B2B enterprise marketing spanning field marketing, ABM, and demand generation.
- Deeply understands enterprise sales cycles and buying processes, with software company experience.
- Has built and scaled field marketing and demand generation programs from scratch.
- Has run sophisticated programs solo with small teams in fast moving startup settings.
- Already holds the legal right to work in Singapore.
Good to have
- Experience marketing AI or ML products to enterprise customers is a plus.
- Experience building and leading demand generation teams in APAC is a plus.
- Experience as the first field marketing hire in a new region is a plus.
- Fluency in multiple Asia Pacific languages is a plus.
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Checked 2026-10-18
AnthropicField Marketing Manager, APACStart a mock application