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Canva company · OPEN ROLE

Canva

Japan Growth Marketing Lead

Tokyo · Hybrid · Marketing · Content

Company
Helps anyone create images and documents easily, even without design experience.
Role
Runs advertising channels directly to drive growth in Japan.

What you will do

We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.

Responsibilities

  • Own Japan's growth marketing across the whole funnel, from awareness through to revenue.
  • Run digital advertising in house across Meta, Google, YouTube, TikTok, X, and Apple Search Ads instead of through an agency.
  • Plan and run campaigns for brand awareness, app installs, website conversion, subscriptions, and revenue goals.
  • Analyze metrics such as CAC, ROAS, and conversion rate to guide budget decisions.
  • Build a structured testing plan across channels, audiences, and creative.
  • Work with the local creative team to build ads tailored to Japanese consumers.

What you need

  • Around seven years in growth, performance, or digital marketing, managing large budgets directly in platform.
  • Deep knowledge of attribution, analytics, experimentation, and incrementality measurement.
  • Strong analytical judgment for making budget and investment calls from data.
  • A track record of running campaigns solo from strategy through execution and analysis.
  • Native level Japanese and working level English.

Good to have

  • A deep understanding of Japanese consumer media habits and the local platform landscape.
  • Comfort acting independently and taking calculated risks in uncertain situations.
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Checked 2026-10-19

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