한국어·English
Speak company · OPEN ROLE
- Company
- Software never solved speaking practice. Speak bets an AI tutor can supply it without a human tutor.
- Role
- Lead Korea B2C marketing, its budget and a team of marketers and designers.
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What you will do
We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.
Responsibilities
- Own Speak Korea's B2C marketing strategy and budget end to end, setting direction on audience, messaging and channel mix.
- Manage the full funnel across app and web, growing B2C ARR against the market plan while meeting LTV/CAC goals.
- Hold the number one position in the Education category, aiming for above 50% top-of-mind awareness in the core segment.
- Hire, coach and retain talent across Brand, Growth, Partnerships, B2B and Marketing Design.
- Work with Product to test new acquisition and monetization levers such as freemium variants, family and bundle offers and new activation paths.
What you need
- 12+ years in integrated marketing facing the Korea market, ideally in consumer tech or high-growth startups.
- Proven full-funnel marketing leadership from acquisition to retention, and the ability to judge brand and performance marketing by both qualitative and quantitative measures.
- Analytical and experimentation rigor, including LTV/CAC modeling and channel economics, and the ability to tell genuine results from noise.
- Experience building, coaching and managing marketers and designers of various levels and specialties.
- Native fluency in Korean language and market culture, business English for daily work with the global team, and the ability to travel to the San Francisco HQ as needed.
Good to have
- Senior leadership experience (director level or above) at a Series C or similar consumer tech company.
- Experience scaling from 1 to 10 and creating demand rather than only capturing it.
- Depth in Korea's influencer and creator ecosystem, with high sensitivity to creative and social trends.
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Checked 2026-10-17
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