한국어·English
Xsolla company · OPEN ROLE
- Company
- Supports payments and distribution that help game developers build, market, and monetize games.
- Role
- Leads Japan's marketing team and grows both brand and revenue.
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What you will do
We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.
Responsibilities
- Build and lead Japan's marketing strategy end to end, covering brand, demand generation, field marketing, content, and partner marketing.
- Build, lead, and mentor the Japan marketing team.
- Own the marketing budget, manage agencies and vendors, and measure performance.
- Work with the Japan country manager, business development leaders, and global HQ marketing to deliver integrated programs.
- Localize global brand strategy and product news into Japan-specific campaigns, events, and sales enablement materials.
- Build executive-level relationships with major publishers, developers, and industry bodies in Japan's gaming ecosystem.
What you need
- Twelve or more years of marketing experience, including seven or more as a B2B marketing leader.
- Experience building and leading a marketing function from scratch in tech, gaming, or other fast-growing fields.
- Deep understanding of how companies in Japan and across Asia make buying decisions.
- Business-level or higher Japanese and native-level English.
Good to have
- Experience in gaming, fintech, or developer platforms.
- Familiarity with trust-sensitive, regulated industries.
- Experience as a CMO, VP of marketing, or country marketing head with budget or P&L ownership.
- Existing relationships with major Japanese game publishers, developers, or industry bodies.
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Checked 2026-10-18
XsollaCMO/VP of Marketing - JapanStart a mock application