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Xsolla company · OPEN ROLE

Xsolla

Digital Marketing Manager, Japan

Tokyo · Marketing · Content

Company
Supports payments and distribution that help game developers build, market, and monetize games.
Role
Generates leads in the Japanese market through digital ads and content.
Language
Japanese

What you will do

We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.

Responsibilities

  • Plan and run Japan's digital marketing strategy, adapting global and APAC plans for the local market.
  • Operate and improve the Japanese website and landing pages, including SEO keyword research and strategy.
  • Plan and create content directly, such as blog posts, whitepapers, and case studies.
  • Plan and run digital ad campaigns in coordination with headquarters.
  • Run email marketing and lead nurturing through tools like HubSpot.
  • Build regular marketing performance reports and analyze the results.

What you need

  • Three to five or more years of digital marketing experience.
  • Experience creating content yourself, not just translating existing material.
  • Experience running a digital campaign end to end.
  • Native-level Japanese and business-level English.

Good to have

  • B2B marketing experience is a plus.
  • Basic understanding of CRM and marketing automation tools such as Salesforce or HubSpot is a plus.
  • Experience analyzing and improving organic traffic and conversion rates is a plus.
  • Experience analyzing marketing data with tools like Google Analytics is a plus.
  • Experience managing KPIs such as traffic, conversion, MQLs, and pipeline is a plus.
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Checked 2026-10-18

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