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OpenAI company · OPEN ROLE

OpenAI

Consumer Marketing Manager, Japan

Tokyo · Marketing · Content

Company
Helps companies bring AI into real work and products through ChatGPT and its API.
Role
Builds consumer marketing strategy for Japan and personally executes it.

What you will do

We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.

Responsibilities

  • Build and run consumer marketing plans for Japan under the Japan Marketing Lead.
  • Drive full-funnel work that grows users and weekly active users, and deepens activation and retention.
  • Act as the in-house expert on Japanese culture, consumer behavior, and media, shaping strategy and execution.
  • Work with local agencies, creators, and production partners to make campaigns and content.
  • Partner with product marketing, communications, partnerships, and regional leadership on integrated programs.
  • Carry an accurate picture of the Japan market back into the company.

What you need

  • Seven or more years in marketing, with a track record of consumer campaigns that worked in Japan.
  • Deep understanding of Japanese consumers, culture, and the media landscape.
  • Has built and run integrated marketing plans across brand, digital, influencer, and partner channels.
  • Has a strong network of local agencies, creators, and production partners.
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Checked 2026-10-19

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