한국어·English
OpenAI company · OPEN ROLE
- Company
- Helps companies bring AI into real work and products through ChatGPT and its API.
- Role
- Designs and leads demand generation marketing aimed at APAC businesses.
- Language
- English and at least one Asia Pacific language
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What you will do
We rewrote the responsibilities and qualifications in plain language instead of copying the original posting.
Responsibilities
- Own the region's B2B demand generation strategy and put it into action.
- Build scalable digital programs spanning lifecycle marketing, webinars, and paid and owned channels.
- Create campaign frameworks, content kits, and localization guides that country teams can pick up and run with.
- Drive demand generation for APAC's event lineup, from picking events through follow-up and conversion.
- Partner with Sales, RevOps, and Marketing Ops to track funnel health, lead quality, and reporting.
- Manage the agencies, vendors, budgets, and timelines behind these programs and report on what worked.
What you need
- Brings 15-plus years in B2B, enterprise, or field marketing work, ideally across several APAC markets.
- Has built digital and scale programs that generated real enterprise pipeline before.
- Knows how to work with Sales and RevOps to lift funnel performance.
- Comfortable reading CRM, automation, attribution, and dashboard data.
- Communicates well, manages stakeholders, and carries real presence with executives.
Good to have
- Has marketed technical products such as AI, developer tools, SaaS, or cloud.
- Knows tools like Salesforce, Marketo, or other marketing automation platforms.
- Has run partner-led go-to-market or account-based programs.
- Speaks another APAC language besides English.
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Checked 2026-10-07
OpenAIField Marketing Lead, APACStart a mock application